OBSERVATORY ON PIRACY AND DIGITAL CONTENT CONSUMPTION HABITS 2024
18-09-2025
After nearly a decade of success in reducing all piracy indicators, in 2024 the warnings return and the need to promote new tools to combat this devastating scourge more effectively is confirmed. In 2024, there were 7.33 billion illegal accesses, with a market value of €42.782 billion (up 9%) and a loss to the sector of €3.032 billion. The public coffers lost €955 million due to piracy, while the creation of 188,058 jobs, both direct and indirect, was prevented.
Madrid, September 18, 2025. Digital piracy in Spain has experienced an extraordinary upturn in 2024. The downward trend detected since 2016 has definitely been broken. If the data from 2022-2023 had already led the cultural sector to express concern about stagnation, the situation is now once again very worrying: 7.33 billion pieces of content have been accessed illegally (8% more than in 2023), with a market value of €42.782 billion (9% more if we compare the same accesses, and an additional 14% if new ones are included), which has caused damage to creators and industries in music, film and series, video games, books, press, and images amounting to €3.032 billion. Logically, these figures have weighed down job creation in Spain by an estimated 188,058 direct and indirect jobs, but they have also reduced public revenue, which has lost €955 million (more than €8 billion since 2012).
This trend confirms that the parasitic illegal market has managed to circumvent current measures to continue committing crimes, opening cracks in the recovery and undermining the many resources and efforts that the cultural sector, legislators, and the government have promoted in previous years, according to figures from the Observatory of Piracy and Digital Content Consumption Habits 2024, which has been compiled for more than a decade by the independent consulting firm GfK, a world leader in market intelligence and digital content consulting, at the request of the Coalition of Creators and Content Industries.
The event was held at the Jorge Semprún Auditorium, chaired by the Undersecretary of the Ministry of Culture, Carmen Páez, with the participation of Carlota Navarrete, General Director of the Coalition of Creators and Content Industries, and attended by representatives from different sectors: MUSIC: Antonio Guisasola, President of PROMUSICAE and AGEDI; AUDIOVISUAL: Estela Artacho, President of FEDICINE; Octavio Dapena, Managing Director of EGEDA; VIDEO GAMES: José María Moreno, Director General of AEVI; PUBLISHING: Fernando Benzo, Executive Director of FGEE; AUTHORS: Vera Wrana, Director of Institutional Relations at SGAE, IMAGE: Javier Gutiérrez, Managing Director of VEGAP, BOOKS: Lucia Pastor and Javier Díaz De Olarte, Directors of Anti-Piracy and SSJJ. The data was broken down by Ignacio López, Director of Market Intelligence at NielsenIQ-GFK (authors of the study).
THE SECTOR DEMANDS ACTION BEFORE IT IS TOO LATE
REPORT AND NOTE with statements by Carlota Navarrete, director of the Coalition of Creators and representatives of different cultural industries. Link here
DATA INFOGRAPHIC. Link here
EXECUTIVE REPORT. Link here
